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What are talking points? Do we need them?
What are talking points? Do we need them?
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Written by Community Team
Updated over a week ago

Talking points are the guidelines that direct an ad read. Our podcasters are experienced in doing reads of all types, so we recommend a set of inspirational jumping off points followed by a description of your product or service, rather than a script that must be read exactly as written.

The most important piece is the call-to-action, which should be the last section and include

  • Your product name and website

  • The promo code and vanity URL needed to track conversions or visitors

  • Repeat and spell out the website/vanity URL or promo code to ensure that listeners remember what they heard

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