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What Should Our CPM Be?
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Written by Community Team
Updated over a week ago

Your cost per thousand impressions, or CPM, is the rate at which you’ll pay podcasters to promote your company across their podcast. CPM is the industry standard for measuring payment, and podcasts are among the more expensive CPMs compared to radio or digital advertising, you’ll need to search publicly or get in touch with an expert at [email protected] to get advisement

Be careful: If you set up a campaign with a CPM under $15, you’ll likely have very little to no applicants. On the flipside, CPMs above industry standard will likely merit more shows. If you’re finding your applicants aren’t what you desire, try increasing the CPM by $5-$10

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