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How Long Should My Campaign Run For?
How Long Should My Campaign Run For?
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Written by Community Team
Updated over a week ago

Podcasts are a baked medium, meaning that they’re mostly consumed fresh, but plenty of listeners come from enjoying back catalog episodes or catching up to podcasts on their own schedule. To this end, we recommend running for at least a solid quarter in a “test” capacity, with the option to book a podcaster for the remainder of the year if the campaign is meeting expectations or generating conversions for your brand

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