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What is a CPM rate?
Community Team avatar
Written by Community Team
Updated over a week ago

"CPM" stands for cost per thousand. This is the pricing model we, and most of the podcast advertising industry, use to price ad campaigns. Your payout will be the cost per thousand impressions that your podcast reaches.

The way that your rate is calculated is as follows:

CPM rate (multiplied by) your downloads (divided by) 1000

Use this Ossa calculator to get a sense of your potential earnings based on CPM rates.

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