Podscribe and Spotify, Chartable are marketing attribution platforms for podcast advertising.
Brands and agencies use those platforms to validate and scale their podcast advertising.
Those platforms connect podcast downloads to on-site activity, giving advertisers and publishers unprecedented insights into the effectiveness of their podcast advertising campaigns.
The Analytics Prefix sits directly in front of the episode’s MP3 URL. Every time a Podcast player streams or downloads an episode, Spotify, Podscribe or Chartable log the request for processing. Every major hosting provider has support for analytics prefixes.
Ossa is partnered with those attribution platforms to streamline the attribution for brands who are advertising on your show.