We book mostly host read ads in the format of:
embedded (baked-in)
DAI (Dynamic Ad Insertion).
We also use the Programmatic ad format(automatic)
Placement of any ad can be on Pre-roll, Mid-roll or Post-roll.
The campaign can be:
Affiliate Campaigns (based on performance).
Regular CPM based Campaign (based on impression)
Integrated campaigns( Either Regular or Affiliate w/ add-ons like social media posts or/and interviews).
Keep in mind, you are in full control of the content that goes on your show, and can reject or accept campaigns at your discretion.