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Is it better to run a podcast campaign by itself or alongside other media?
Is it better to run a podcast campaign by itself or alongside other media?
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Written by Community Team
Updated over a week ago

Ideally by itself. To measure true lift, you have to have a campaign running by itself, OR you have to have control groups.

If you’re looking at overall marketing attribution, then podcasting can be part of your overall strategy and you should be able to see the impact, but spending needs to be comparable.

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