Podcast listeners recognize and appreciate ads for making their favorite podcasts possible. Ad tolerance on podcasts has grown 10% in the last three years – this is unique to podcasting considering the popularity of ad blocking software/premium subscription services for other media consumption platforms. (Westwood One)

63% of podcast listeners have made a purchase after hearing a podcast ad

Ads in podcasts are least likely to be skipped compared to other media among monthly podcast listeners

45% more likely to have a college degree, 68% more likely to have a postgrad degree, and 45% more likely to have a household income of over $250k

IAB found that podcast campaigns deliver an average of $2.42 for every dollar spent (study covered 530 efforts from more than 230 brands)